Let’s start this blog out with a pretty amazing quote.
You say, 'If I had a little more, I should be very satisfied.' You make a mistake. If you are not content with what you have, you would not be satisfied if it were doubled.
― Charles Haddon Spurgeon
Now, let’s break this down and apply it to your amusement park, shall we?
Now, I am fully aware here that Charles wasn’t talking about guest experiences at Amusement Parks and that his quote really applied more to our lives and how we view the things that matter most like family and friends, and that material possessions aren't everything but come on, it really does apply. If you think that by offering your guests more is going to cut it you’d be wrong. Here’s why. Just as Charles Haddon Spurgeon stated, “If you are not content with what you have, you would not be satisfied if it were doubled.”
Just giving your customer more isn’t going to WOW them, with so many options available to customers now it’s difficult to get them to be excited about your park over the many others out there.
So what do you do?
Well, we need to stop thinking about how we can just satisfy the customer and start thinking about how we can WOW them! Let’s take a look at a few ways we can WOW customers, that way when we do decide to give them more we know that they are not only going to be satisfied but their satisfaction will have doubled!
Go the Distance!
Make sure that your customer knows that you have done everything possible to create an amazing experience for them. It’s really all in the details.
- What did you do to help streamline queuing times at the front gate?
- Do you offer a fast pass to help skip the lines at major rides?
- What systems were/are put into place at your park so that your guests get the most out of their day there?
- Do you offer a custom keepsake wristband where guests are able to reflect back on their day and more importantly show off to friends?
Great Customer Service Is Everyday Service! Don’t just offer something great to your customers when you notice that they are unhappy. Amazing customer service should be offered at all times.
Help the customer to see the value in your park.
If your customer has an amazing experience during their time at your park not only will they come back again, they will most likely tell others about it! Be a problem solver, get creative, and go above and beyond to make their experience unforgettable.
Always offer a solution!
Having a solution for any situation helps the customer to know that you are on their side, the last thing a guest wants to hear is that “they can’t do something” make sure that you have the right tools in place so that the customer knows what they can do and what they can’t. Prevent the issue from becoming a problem. Features like offering Height Restriction wristbands, VIP access bands, Fast-Pass bands, and drink/meal redemption bands will help guests to identify what options they have available to them and how they can be used to make their day more memorable.
Create Excitement By Offering Something Unexpected!
Create opportunities to have your guests become part of your marketing team. Everyone wants to feel important and have their voice heard, so, give them the opportunity to do just that! Advertise contests, promotions, and give-a-ways on your wristbands where your guests get to be involved in something related to your park. EG: Naming the new rollercoaster opening next year or offer a free return ticket to all guests who purchase a fast pass wristband. Once a guest feels a strong connection to your park, you’ve created a guest for life!